Ten things you need to know about Amplify

Seattle Education

privacy 1. Amplify is owned by Rupert Murdock of News Corp. Joel Klein, the divisive ex-chancellor of New York City schools, is the leader of News Corp’s education division.

2. Murdock spent $360 million to buy Wireless Generation, which was rebranded as Amplify.

3. Amplify “partnered with inBloom to custom-build the open-source software that forms the infrastructure for inBloom’s system.” The Bill & Melinda Gates Foundation and Carnegie Corporation of New York provided funding for inBloom.

4. Student privacy advocates were alarmed by inBloom’s plans to compile, store, and share student data –without parental permission. Data included names, test scores, grades, disciplinary and attendance records, special education status and IEPs.  inBloom later folded.

5. The Smarter Balanced Assessment Consortium paid Amplify $12.5 million to write formative assessments “aligned to the Common Core State Standards and the Smarter Balanced assessment system.”

6. Students take three 1.5 hour Interim Amplify Tests for ELA and…

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